Board Thread:Off-topic Discussion/@comment-34929634-20180307190349/@comment-31763506-20180310090943

Meaningless verbose pedantry.

"Actionable" usually means "something you can get sued over". For example, if we used the slogan "Nobody doesn't like Sierra Lee", we'd be fighting off a pack of rabid Sara Lee Corporation attack lawyers in short order. I think that's the sort of thing we want to avoid.

FWIW, I was somewhat overstating my case on the need to dumb things down for the unwashed masses. Obviously SL's work is something of a niche product for the perverted intelligentsia. That doesn't obviate the need for having marketing messages that are well crafted, short and on-message.

Having taken a couple of stabs at popularizing blogs of my own writing, and having watched them all drop dead out of the gate with less traffic than one would expect to get for a list of "10 most incomprehensible German Idealist philosopher quotes... the one from Fichte will SHOCK you"... I really am sure I can't provide anything other than constructive(?) criticism.